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Take off the Blinders to Support your Local Businesses

today04/19/2026 22

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WION  radio is local radio. Not corporate. Not answering to stockholders, but answering to you, our listeners and our advertisers! We’re here for you…every day of the year. In good weather with fun music and personalities, and in bad weather with live people in the studio helping to get you local information in emergencies.

We’re here, like we’ve been for 21 years, but we need your help. There are people in our very own community who get up every morning and go to bed every night wearing what we call “blinders.” They “tune out local” and go to their jobs thinking “corporate” is all there is. They tune in to satellite radio in their cars as they commute. They drive to the big city and listen at work to one of the hundreds of stations owned by corporations that don’t give a damn about their home towns. They watch only streaming video and don’t tune in to local radio. On weekends they leave town to go back to the ‘big city” and “box stores” to shop.

Being “non local” has become a lifestyle, and it’s one reason why main street, USA has more empty storefronts than ever. It’s why local media across the United States (and locally) is throwing up their hands and shutting down. The only way to turn this around is by you talking to those people and turning them on to local. That means LOCAL Buying, local eating and local entertainment…which includes listening to local radio and encouraging favorite local businesses to start or continue advertising on local radio .

Advertising drives people to businesses, and, at the same time, it supports your local media that does so much for you! This station nearly disappeared in 2004, but was saved 21-plus years ago by our team, and that team has been improving our services ever since. This station does as much or more than the big ones do. We play our own unique mix of music, copied by others since our debut in 2004. We bring you state and national news. We engage with our listeners through phone, emails, and texting. We have a website with our own shareable weather station, local events, public service announcements for non-profit organizations, and…we choose our own special programming like tommy k’s 80’s show, the lost 45’s with barry scott, and…daily “themed” midday shows. We stream our local flavor of “radio” to you when you leave town on business or vacation….and, we are the one media keeping the name, “Ionia” on the map to people who listen far away and get their FIRST impressions of this town from what we do “on the air.”

Here’s how you can help us, and all of our small town communities in WION’s local signal areas. Please take a few minutes of your precious time and, as a listener of WION radio, no matter where you listen (locally)…..AND Help to make others aware of what “local” really means. Not only with regard to “radio”….BUT In other things as well. Many organizations “talk” localism, and few do anything to put their words into action. That’s because “organizations” don’t have the power you do….to convince people “one on one” that thinking locally is where keeping small towns alive really begins….INCLUDING Listening to local radio…

Thank you to those who consistently visit and support our advertisers, and thank you in advance to those who choose to accept this important assignment!

Most of all, thank you for listening…to a local radio station that understands how small towns work……that’s us, here…at WION!

Written by: Jim Carlyle

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